How To Write Powerful Subject Lines Backed By Data...
STEP 1
Capitalize on subject line characteristics that CONVERT
Write like a human talking to a human, match your subject line to the content inside your email, AND don't be afraid to break the rules (throw convention + formality to the wind).
STEP 2
Optimize your character & word count for increased opens!
Create scannable, easy to digest subject lines. The right amount of words—and characters—can make all the difference in your open rates!
STEP 3
Harness the power of emojis.
Use emojis in your subject lines to add a little personality and boost open rates by as much as 57%.
STEP 4
Always be testing!
Sure, intuition is nice BUT A/B testing tends to embarrass intuition (in a good way). Thus, whenever possible, create two varying subject lines and TEST those suckers!
